Good Design, Good Business
Swiss Graphic Design and Advertising
By Geigy, 1940-1970
Curators: Andres Janser and Barbara Junod
Exhibition dates: 4 February to 24 May 2009, Galerie
“Geigy researching for tomorrow” – the former Basel–based company lived up to this forward- looking slogan in its corporate communication as well. As a result, J. R. Geigy AG – one of the historic core companies of today’s Novartis AG – became the point of departure for a great moment in the history of modern Swiss graphic design and advertising. The exhibition is the first comprehensive presentation of this important contribution to the international history of design….
The exhibition is based on the fruits of a multiyear research project supported by the Schweizer Nationalfonds (Swiss national science foundation), and it presents more than 300 objects from all areas of graphic design: from posters and print advertisements by way of advertising postcards, brochures, journals, and books to records, promotional gifts, and packaging.
[press release]
Designers represented in the exhibition
Graphic
Roland Aeschlimann Ferdi Afflerbach
Igildo Biesele Harri Boller
A. J. Briel Sämi Buser
Elisabeth Dietschi Michael Engelmann
Suzanne Fornerod Stephan Geissbühler (Steff Geissbuhler)
Karl Gerstner George Giusti
John Greiner Max Grollimund Willi Günthart-Maag Jörg Hamburger George Him Andreas His Armin Hofmann Gottfried Honegger Gérard Ifert Toshihiro Katayama Burton Kramer Warja Lavater Honegger Alain Le Foll Jan Le Witt Herbert Leupin Markus Löw August Maurer Therese Moll Felix Muckenhirn Fridolin Müller Josef Müller-Brockmann Hans Neuburg Harold Pattek Keith Potts (Keith Paul) Numa Rick Peter Roebuck Enzo Roesli Nelly Rudin Max Schmid Fritz (Friedrich) Schrag Philip Smythe Albe Steiner Niklaus Stoecklin Brian Stones Willi Trapp Fred Troller Victor Vasarely Theo Welti Rolf Willimann Fred Witzig
images © ZHdK
Museum für Gestaltung Zürich
Ausstellungsstr. 60
CH- 8005 Zurich
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